Google Adwords Testing

Google Adwords Traffic Generation Test/Project

Started our first Google adwords project late last week,

with some dissappointing results so far. No problem, we didn't

really expect to hit a home run first time at bat. It is just

a matter of getting out there and keep swinging.

We set up the project with a single landing page promoting

an adwords product. We are actually running 3 tests with 3

different products so as to maximize our results in the

shortest time frame.

We picked out a number of key words and phrases, put in our

Ad, and set it up to run for the weekend. Of course we set up

tracking links and tracking on the website. Along with Googles

conversion tracking we should have a good idea of what is

happening.

Some early results are:

• we set our max click rates too low on a number of key words
  
  and phrases - many of the more common ones became inactive
  
  because they were too low.


• Some of our key words were not targeted enough - they are
  
  not getting the clicks because our ad and our product is not
  
  focused on the search - we either need to get a new ad and
  
  product to fit - or drop those keywords


• Many of our keywords are getting too few clicks. This may
  
  help in the long run, as it may prove to help our conversion to
  
  sales, but right now it is not allowing us to get enough data
  
  to be relevant - we will continue to monitor

The best results is that we are taking action - that is the

first step. And we are learning the tools, how to use the

tracking, how to use google adwords, how to set up our ads,

etc.

By going forward and continue to improve, i have no doubt we

will succeed.

J