Monday, August 14, 2006

There is an abundance of offers on the net.

And if you subscribe to any (or many as is my case) of the various email newsletters, reports, updates, ezines, or whatever they call them, then you see all the offers.

Firesales, product launches, new products, PLR offers, master resell rights, memberships - it is all out there, all the best, all one time offers, best prices, bonus galore!

So how do you keep from buying and buying and buying.

The biggest thing when looking over all these deals, or any sales letter is keep your NEEDS in mind. Don't window shop if you have no need for anything (get back to work).

I found I bought way to many things if I simply 'checked it out'. But when I evaluate it on my present needs, it was easy to know what to buy, and what not to buy.

It might even be a good idea to come up with a 'need list'. Write down the tools and information that you will need in the next 12 months to grow your business. Make sure these are needs not wants. And make sure you are sure you will be using these in the next 12 months - or LESS. Otherwise things change to quickly.

Then next time when looking at the next great product launch, firesale, or whatever, compare it to your needs list, and if it doesn't fit, you can walk away, feeling good you made the right 'logical' decision.

The copywriting is simply way too good if you do not keep in mind what you are needing. They know all the tricks to make you 'want' to buy. They know how to push all the emotional buttons, how to trigger your gut to push you over the edge.

So keep the logic working for you - not the emotion!

Hope that helps,
Jack

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