Tracking Tools

STOP!!!

Before you send one email - before you optimize your site and get tons of traffic from google, msn and yahoo - before you start your PPC campaign I need you to do one thing!

Get you tracking system in place. The one major thing you can do for huge success is have a tracking system to know what makes money and what doesn't. What drives in traffic and what is a complete waste of time.

To start with - you have your raw website data - if your domain host has some kind of program to turn the raw data into something useful - this is a start - although very rudimentary.

The next step above this is a traffic tracking program you can install on your pages. These give you slightly more info than you can get from your hosting company. And the charts and graphs are usually better, showing the information in a more usable form. A few examples are sitetracker, statcounter, sitestats, opentracker, fastcounter, etc. Many of these have both free and paid service.

But if your serious about your business (and you should be) then you need a tracking program that tracks all links in and out of your sites. Something that will track a customer from entering your site until final purchase. Again there are many types of tracking available. You can get monthly online solutions, or you can buy programs you install on your server to track things on your own. Examples of tracking programs are hypertracker, dynatracker, adminder, adtrackz, etc.

The main thing is to get a tracking solution that works for you business and use it.

Jack