They Said it couldn't be done!

They said it couldn't be done!

Rather - that you shouldn't do it.

That it doesn't work.

I read it in dozens of reports and guides.

I heard it on endless teleseminars and cd's.

I questioned it in forums, and again they said 'don't do it'.

The way to make money online is cut and dried. Have a simple traffic generation strategy (SEO, PPC, JV, etc). Push the traffic to either a sales page, or even better, a squeeze page. Grab the email (by force if necessary - just kidding). And market to that list til you drop (or make a sale). Then repeat - repeat - repeat!

The typical 'newbie' mistake is having too many choices, too many links, too many options, too much information. Don't give them a mega-site. Don't show them all you have to offer. Don't give away the house - just tease them with a lovely entrance. One room at a time, get'em in, slam the door - sell - then onto the next room.

But . . .

I thought different!

or rather I THINK different.

I know what I always wanted. Somewhere that had all the info I needed. give me choices. Give me good info, not empty hidden promises. Give me straight forward advice, not shrouded in a fog of ideology and testimonials.

And I heard it from others. Newbies screaming out from forums, blog comments, chats - at least until they were hypnotized by the gurus that they were wrong to ask - that they wanted the same thing also.

Piece meal. Only give them one thing at a time. Specialize. Focus.

You don't want general information on how to run an internet marketing business, what you need is this 'concentrated' course on blogging - that will solve all your problems!

So. . .

What's my point.

Does not the paypal and clickbank reciepts of all those gurus prove that they are right. All the testimonials say that they are the experts. That they are doing it right, and my belief is wrong.

I believe in Principles!

Strategies may work today, but may have to be adjusted for tomorrow.

Ideas are great in their time!

Principles last.

I also believe that Big Companies know what they are doing - at least they know how to interpret numbers, read financial statements, see what makes money and what doesn't.

Amazon does not offer you one book at a time - they offer you choices. And when you pick one, they offer you more choices again. Ebay does the same. And MSN, and Yahoo, and even Google (look at all the choices of search you can do from Google).

People like choice, and if they are choosing from what they want, they will choose, sometimes more than one thing at a time.

I have heard on more than one occasion the story of the dog, given two bones, doesn't know which one to bury. OR the starving mule, too dumb to choose what to eat.

Are you a dog? A mule? No!

Give me a choice between a bowl of ice cream and a chocolate bar, I'll eat the ice cream and take the chocolate bar as well. Give me a choice between two cars, I WILL choose the one I want and drive it away. I won't stand for hours between the two not knowing what to do.

The problem, I believe is when people are choosing from things they do not really want or need. When you are trying to force people to buy. When you have not done your job and showed them that they have a legitimate need, and that you have the solution to that need.

Yes when offered two items that I don't really want or need, and someone is telling me I should have them, I may stand and ponder. But not about the item, but rather about why someone is trying to force me to get something I don't really want or need. Whether I am consciously thinking that, or my subconscious is doing it's utmost best to protect me. I will stand and ponder.

What this all means:

I am not going to follow the crowd. Yes I believe that some of their strategies work. And I will incorporate many of them into my master plan.

But I will continue building my site, the way I envision it. The way I believe would benefit the people I want to serve.

I will listen - not to the crowd of naysayers - but to my visitors, my prospects, my clients.

I will test, I will track, I will record, I will document.

And then I will be able to say, was I right or wrong.

And move on . . .

Onwards and Upwards
Jack