Google Adwords Testing

Google Adwords Traffic Generation Test/Project

Started our first Google adwords project late last week,

with some dissappointing results so far. No problem, we didn't

really expect to hit a home run first time at bat. It is just

a matter of getting out there and keep swinging.

We set up the project with a single landing page promoting

an adwords product. We are actually running 3 tests with 3

different products so as to maximize our results in the

shortest time frame.

We picked out a number of key words and phrases, put in our

Ad, and set it up to run for the weekend. Of course we set up

tracking links and tracking on the website. Along with Googles

conversion tracking we should have a good idea of what is

happening.

Some early results are:

• we set our max click rates too low on a number of key words
  
  and phrases - many of the more common ones became inactive
  
  because they were too low.


• Some of our key words were not targeted enough - they are
  
  not getting the clicks because our ad and our product is not
  
  focused on the search - we either need to get a new ad and
  
  product to fit - or drop those keywords


• Many of our keywords are getting too few clicks. This may
  
  help in the long run, as it may prove to help our conversion to
  
  sales, but right now it is not allowing us to get enough data
  
  to be relevant - we will continue to monitor

The best results is that we are taking action - that is the

first step. And we are learning the tools, how to use the

tracking, how to use google adwords, how to set up our ads,

etc.

By going forward and continue to improve, i have no doubt we

will succeed.

J

Tracking Tools

STOP!!!

Before you send one email - before you optimize your site and get tons of traffic from google, msn and yahoo - before you start your PPC campaign I need you to do one thing!

Get you tracking system in place. The one major thing you can do for huge success is have a tracking system to know what makes money and what doesn't. What drives in traffic and what is a complete waste of time.

To start with - you have your raw website data - if your domain host has some kind of program to turn the raw data into something useful - this is a start - although very rudimentary.

The next step above this is a traffic tracking program you can install on your pages. These give you slightly more info than you can get from your hosting company. And the charts and graphs are usually better, showing the information in a more usable form. A few examples are sitetracker, statcounter, sitestats, opentracker, fastcounter, etc. Many of these have both free and paid service.

But if your serious about your business (and you should be) then you need a tracking program that tracks all links in and out of your sites. Something that will track a customer from entering your site until final purchase. Again there are many types of tracking available. You can get monthly online solutions, or you can buy programs you install on your server to track things on your own. Examples of tracking programs are hypertracker, dynatracker, adminder, adtrackz, etc.

The main thing is to get a tracking solution that works for you business and use it.

Jack

New Projects for ZedBiz

The team has been working hard on a few new projects lately. I already announced the Marlon Sanders Review website. We will be promoting that site a few different ways and reporting back the results.

Another large project that we are working on is a cross-over between Blogging, niche markets/mini-sites and VRE (Virtual Real Estate) business. I really think that all these could be grouped together under VRE. John Reese, I believe, coined this term, and I think it is the start of something huge. In a way, it is how the little guy can keep up with the huge portal sites that are on the internet today, and stay competive. And the sooner you get working on your own VRE the better, because rumour has it that the next thing the search engines are going to factor in (if they aren't already) is age of the website. So getting started early is critical. I will go into more on this in the future.

Another project we are doing research on right now is a introductory to internet marketing guide. This is not targeted so much at the 'newbie trying to make a buck', but more to the person who really wants to make this their business long term. It will also be targeted for the offline market, to show businesses the benefits, and how to make the internet work for their business, whatever it is. Really more of a marketing guide based around the internet. Look forward to more info on that in the days to come. - We are looking at some different and unique ways of presenting this material, rather than the standard e-book + audio that has become very prevalent today.

Of course we have some minor projects on the go - that actually tie into the VRE business I talked about earlier. Doing some work with Blogs, etc - so take a look at some sites we set up, and are going to do some extensive testing with them:

z - Blogs and Forums

Internet Marketing Strategies and Solutions

ZedBiz.com Blog

MyZedWorks - Internet Marketing Tools and Techniques Blog

Rich Jerk and other Guru Review Blog

My Rich Jerk ideas and Strategies Blog

Wish you all the best this Easter Weekend!

Amazing Formula - Marlon Sanders Review

Amazing Formula - Marlon Sanders Review

I have been working on a complete review site of one of the

premier internet marketers!

MarlonSandersReview will cover all of his different

products, highlighting what they do, what their limitations

are, and who the target market is for each product.

I hope to drive traffic through organic search engines and

adwords.

Check it out -
href="http://www.marlonsandersreview.com/">www.marlonsandersrev

iew.com

New Ideas

New Ideas

Without innovative and creative ideas - business won't

advance. If you're not advancing, then you're going backwards

- there is no standing still. To stand still means others are

getting ahead of you!

So let's share ideas. Old ideas that you have refreshed,

new ones that you just created. How are you improving, whether

in giant strides, or small 'butterfly' movements that have a

large effect on the end result.

This is an introduction to the main New Ideas Topic.

ZedProMarketing had these topics

Jack's Ramblings
Sales
Internet Tools
New Ideas

Internet Tools

Internet Tools

The number and quality of tools is immense. Quality recommendations, along with facts to back it up is what the internet tools area is all about.
We will give you a complete review of what we like and dislike.

This is an introduction to the main Internet Tools Topic.

ZedProMarketing had these topics

Jack's Ramblings
Sales
Internet Tools
New Ideas

Sales

Sales

Ways and means to gather clients and make more sales!

Traffic generation is a primary part of this, but there is more - it also includes conversion of that traffice into new sales, and taking existing clients and selling more to them

This is an introduction to the main Sales Topic.

ZedProMarketing had these topics

Jack's Ramblings
Sales
Internet Tools
New Ideas

In the Beginning . . .

I have been making money via the internet for a very long time. I made my first web page back in the mid 90's. At the time I learned how to code HTML by hand. I downloaded a free editor over a very slow dial-up connection and set to work. After I had learned a few basics, I came up with the idea of local businesses having their own web-page, so I headed to a local trade show and tried to sell my idea.

I did make a few sales, but needless to say it didn't make me rich - but it did leave me yearning for better ways to make money on the net.

I will come back to my history at a later time, but just want to introduce some ideas that I want to cover.

I want to talk openly about selling and marketing - how to get and keep clients. I think this is one of the most frustrating areas that new people trying to do business on the net struggle with. So I really want to cover this off with very basic ideas - strategies that have been tested and work - so that is what I will be doing here - I will gather suggestions (even possibly a few live brainstorming sessions may be in order), and then set about to implement and test these ideas.

Another area that I want to cover off is tools. From shopping carts to payment gateways, autoresponders, tracking, blogs, etc - really want to simplify this and know what works for what, and what doesn't.

And finally, I want this to be a sounding board for new ideas, new strategies, new business opportunities. Again, let's find out the good, bad and ugly of what works on the net. And hopefully we will discover at the same time - the awesome, the amazing, and the truly fantastic opportunities that are available on the net.

Hope you have an Awesome Weekend!

J

Welcome to ZedProMarketing

Welcome to ZedProMarketing.

http://www.zedpromarketing.com

The start of an adventure in internet marketing and money making ideas.

This is the first post I did - and it has been an adventure so far.

ZedProMarketing - Copy cuz I moved it and have to

Well I am changing servers for my main Internet Marketing Blog!!!
The link is http://www.zedpromarketing.com

I read about how to move it. Seemed easy enough. I needed to move it because some features didn't work on the server I was on as it was a windows IIs server. So moving it over to an Apache based server.

Well - got the html wordpress moved over. Still reading the database from the original server though.

Went to switch that over - and that's when the problems happened.

On my IIs server I am using mySQL version 5.0

On the new host - it is running mySQL version 4.1

To import a version 5 into a version 4 does not work!!!!

oh shit!

So tried to look up a few ways around it - all to no avail - so I am going to copy the posts onto this blog, and then copy them back later.

Hope that makes sense to you all
Jack

How to get started - question from a newbie

I am active in a number of forums. It is a great place to keep up with the latest information, to ask specific questions, and to do some networking.

Just today I came across a post - here I will quote it for you:

Hi,

I have been just reading some threads and it seems like more doom and gloom, then money being made on the internet. Is this a viable way of earning some real money or am i just fooling myself into believing that there is a real shot at making a living.

For instance is making $3,000 - $5,000 a month a realistic goal with the abilitity to take time out for myself or is that a pipe dream?

And here is the part that really caught my attention - his signature at the bottom of the post said this:

Give Me 60 Days and I'll Show You How Simple It Is To Turn Your Passion Into $100,000 A Year Business On The Internet!

And then it had a very ugly affiliate link to some program.

I never even clicked the program - why would I bother?

So this was my reply:

A little ironic, or maybe hypocritical for you to be asking this question when your signature claims that you can show me how to make $100,000 a year, which is over $8000 per month.

An easy answer to your question is 'YES'.

Does everybody do it? 'NO'

A few things I would suggest:

1 - don't ask such general questions - learn things one step at a time, and use forums to ask specific questions.

2 - Go find one of those 'Free' Internet Marketing Guides and read it front to back a couple times - so you know the very basics. This will not get you making any serious money, but will at least stop you from asking the dumb 'newbie' questions. A couple I suggest is 'Dotcomology' or 'Black Belt Marketing'

3 - Then check out a number of business models - from affiliate marketing, to adsense, to products (niches, kinds, etc) and decide what you have an interest in and want to pursue.

4 - Next find an expert (many call them gurus, but I like experts) and sign up for their course and follow it to the letter until you make some regular money. You still won't make big money, but you will begin to understand the basics of how money is made online. Remember - at this stage - FOLLOW THE EXPERT'S ADVICE TO THE LETTER!

5 - Now you are ready to branch out, diversify, improvise, dominate your niche, try something new that will propell you forward to making good money online.

That is all there is to it. In a year or two you should be making a good living depending on the amount of time and effort you put into it.

I think that was a very concise answer, and should help alot of people. I am also sure I will get some replies on that post saying that I gave dumb advice. Oh well - everyone has an opinion.

I think the lesson here is twofold - don't sell or promise what you don't know or don't believe in.

And second - don't think there is any 'secret' or 'magic formula'. It's about learning the basics and applying what you learn.

Jack